Search Engine Friendly Web Design
If you want your website to function well for search, it is vital to make sure that your web designer is familiar with how search engines work and what he is required to do in order to achieve top rankings for you.
Your website should work like an extra member of your sales team, driving qualified leads to your sales staff for them to convert for you. The job of your website is to appear in the path of existing targeted traffic, and to convert that traffic into either an email inquiry, a phone call to your sales team or a request for more information. At very least, your site visitors should leave you with their name and email address so that they can be contacted at a later date.
List building is an important aspect of building your web reputation, but the primary function and purpose of your website should be to sell your companys product or service. If however a given prospect decides not to buy your product or service, then you should endeavour to make your website make them want to sign up to your newsletter.
Basic web design is also very important. So often we see sites that look visually fantastic, but due to being designed as one piece of flash, are totally unsuitable to be optimized. Effective search engine optimization relies upon many onpage factors being present. The basics of the search engines operation depends upon the search engine being able to read your page. A search engine can only read the words that you place on the page, if you want to rank for Fish tank but the words do not appear anywhere on your page, how can you expect a computer to know that is what you wish to rank for?
There are over 100 on-page factors that search engines look at to determine what keywords to rank you for and each factor adds extra weight to how dedicated your site is to that keyword. Badly made sites are diluted with many keywords only written once, and so search engines often do not rank them well. Site building software like Joomla is usually very limited in what you can tweak to make your site readable to a search engine.
It is important if you are serious about ranking at the top of the search engines to take some good SEO advice before you commission your designer to begin work. If you are spending thousands of pounds on your web design, you dont want to have it finished only to find that it will never perform well for search.
Many web designers still do not know about many aspects of good SEO and so carry on making sites that will never be ranked well by search engines, and so the chances are that their sites will never make anyone any money.
Leave a Comment