Web Design For Search Engines

October 20th, 2009 | Posted in SEO

When you commission the building of your website, the biggest focus for you and quite often your designer is the design. We all want our sites to look great with great graphics, but quite often the trade off comes with functionality.

Your website should be a 24/7 working salesperson for your company, bringing in new business round the clock so that every time you check your inbox you should have new enquiries from leads sitting in there that are waiting to be turned into sales.

The purpose of each website will of course vary depending on what your business is. A website can be used to collect contact details of potential customers for contact at a later date, it could be used to generate enquiries for you to answer with a quote, or it can sell your products automatically, either way, the point is your website must have a purpose!!

Once a purpose for your site has been established, you should look into placing calls to action on each of your pages, i.e. once the visitor has read the content on a page, there should be a clear and simple way for them to take action with having to navigate through more pages to find out how to ask for a quote. Your content should have the following structure, first it should identify the problem that your business solves, explain how you can solve it, and provide an easy way for the reader to take action.

Once your site is set up in this way and its all set to work like a proper sales funnel, it is then time to try and bring in some traffic. This is where many web designers fail as many dont realise that some functions of a site, like having lots of Flash animations or using a content management system is likely to hinder the sites progress in the search engine rankings.

So to avoid having to completely re-do your website in order to get traffic, the best course of action is to consult an experienced SEO company before you commission the building of your site to a designer.

For more information about web design, visit deehowebdesign.co.uk by clicking on website design bedfordshire or website seo northamptonshire

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