Number of Keywords on a Webpage for SEO
Most people know that one of the keys to utilizing SEO and ranking your website in the search engines is the use of keywords. Still, there are many factors you must consider when using keywords if you want to see success. One of the elements that some people get focused is how many keywords they should target on one webpage.
One of the overlooked factors that people don’t give much attention to is how many keywords you should target on a single web page. The truth is that many people want to do too much when they work with SEO. It’s easy to get ahead of yourself and try to cram tons of keywords on one page, assuming that the more you use the better. However, that’s not really the way that it works.
There was a time over a decade or more ago when the use of keywords was first gaining importance where the more you used, the more you ranked for. At this time nobody really knew anything about SEO and how it really worked, and the search engines themselves were still developing their formulas for how to produce high quality rankings.
Today, many people practicing SEO try to target too many keywords on a single webpage. They figure, if I have 25 figures I’m trying to rank for, I should try to make every one of my web pages get ranked for all of those keywords. It’s like playing the percentages, giving yourself more options and therefore ensuring that you’ll see great results.
Therefore a more effective strategy is to follow the motto that less is more for SEO. Instead of trying to jam every keyword you have on a single page, you should be using far less and spreading them out around different pages of your site, improving each page’s positioning for certain phrases or topics.
Knowing all of this then, what is the correct number of keywords to use on a web page? For a web page with 500 words or so, a sound strategy is to go after two or three individual keywords. For a page with less content you’ll want less keywords, and for a page with more content you can target a few additional keywords.
When you break up your site and individual pages like this you will be able to target a complete list of keywords effectively. Each page will have a few keywords that they can rank for and you’ll avoid using anything excessively. It’s the best way to use keywords across your entire site and it will produce great results for you in the search engines.
Of course, use your good judgment when you determine how many keywords you want to target on each individual web page. Think about factors such as what the page deals with and how much content it has. But remember, when in doubt a smart guideline is not to target more than 2 or 3 different keywords per each page of your site.
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