Browsing Category: "Personal Branding"
Internet Marketing News for Week of June 14, 2009
Knowledge is the key to any successful project. Few industries illustrate this as well as internet marketing. Useful information on affiliate marketing is readily available, however, it is crucial to separate the useful information from the pleuthora of bad advice. Identifying good advice can mean the difference between a successful internet marketing campaign or wasting time and money on bad advice. We have searched the web and compiled a listing of this week’s internet marketing articles that can help you make more money online.
Sphere: Related ContentMan Makes $13k in 5 Months, Doubles Salary, and Turns Down $25k Raise
One of my favorite blogs is I Will Teach You To Be Rich. It is one of the blogs on the top of my Bloglines list. I Will Teach You To Be Rich recently published an article about an e-mail a reader had submitted entitled How Todd Made $15,000 in 5 months, doubled his salary, and turned down a $25,000 raise. Todd recounts how he took his employer up on every possible training opportunity, worked more hours than others, and did whatever it took to get the job done. His efforst quickly earned him the promise of a 25% raise. His company did not come through with the raise. After two months of following up with his superiors, Todd polished his resume and quickly obtained another job. His new position was double his current salary.
Todd has illustrated how globalization and the United States move to a knowledge based society has returned power to the worker. If we are willing to go out, expand our knowledge, and deliver more than expected, we will be recognized. That recognition may not come from our current employer, however, it will be noticed by someone.
Todd’s story also illustrates the need for companies to shift from the addage that “there is always someone needing a job”. That is true, especially now, there is always someone looking for a job. But, are they the best person for the job. Would the company not be better off to spend more money and time retaining effective employees than spending precious resources recruiting new ones?
Sphere: Related ContentControlling Your Personal Brand
“Controlling Your Brand” brings to mind a company’s efforts to ensure that their product becomes a household name, however, branding is not just for companies anymore. Our current economic situation is tightening the job market. Reaching the next level or even just getting a job requires that you invest in yourself and your brand.
I began thinking about this topic after reading 5 Ways to Take Control of Your Personal Brand by Dan Schwable. Dan is the best selling author of ME 2.0: Building a Powerful Brand to Achieve Career Success. I found his article very insightful. I have recapped Dan’s steps and added how I have used these ideas.
1. Claim Your Google Profile
You are like a product, no matter how much you know or how much experience you have, opportunity depends on the ability for opportunity to find you. Google has created a new service that makes it easier for people to find you, Google Profiles. Dan Schwable describes Google Profiles as “a feature that enables users to claim their own profiles which are displayed at the bottom of search results when their names are Googled”.
